The gusto life
Ultra convenience and almost zero food waste – the food solution that has supermarkets on the run
After presenting The FoodTalk Show together for about a year, it’s finally occurred to Sue and Ollie that they don’t know much about Holly’s day job. As the editor of respected industry magazine Speciality Food, we know she’s a bit of a food expert, but what does it take to pull a top magazine together?
This leads the team to discuss the delicate balance that must be achieved between editorial integrity and essential advertising revenue. Getting relevant press coverage is always tough for new food and drink companies, so listen in for some useful insights.
Someone who knows about taking on the big boys in a difficult market is Tim Boldt from Gousto, a company that has been offering an alternative to the supermarket for seven years.
Customers can choose from a huge selection of online recipes, then the ingredients – in the correct amounts – appear on their doorstep, ready to cook. As well as offering high levels of personalisation, this could be the ultimate low-waste business – Gousto boasts an impressive 0.35% waste rate in the supply chain and factory. This may well be the shopping mechanism of the future.