Eoin Keenan Founder of Goodrays

Ollie Lloyd talks to Eoin Keenan, founder of Goodrays, one of the UK's first CBD brands offering drinks and still the only CBD drinks brand at Tesco. Eoin shares his journey of discovering CBD in university whilst dealing with anxiety and sleep issues. After working on CBD farms in the US and Canada, Eoin returned to the UK to advocate for CBD legalisation. 

He founded Goodrays because he believed there was an opportunity to offer high-quality, accessible CBD products, focusing on beverages as the most mainstream and effective format. He believes passionately about the need to educate both consumers and regulators on the potential benefits of CBD and to genuinely add value rather than use CBD as a gimmick.

The brand which is positioned around the idea of offering a "deep breath for your brain," takes a very natural approach to the category rather than being explicitly counter-cultural. They offer a very strategic set of products designed to meet the key consumer needs of the day: oils (morning and evening), drinks (throughout the day), and gummies (on the go). They are the only CBD drink in Tesco and are expanding into Europe, working very closely with their retail partners to establish these emerging product forms.

As one of the most talked about ingredients of recent years, Eoin has a unique perspective on the CBD journey of the last 10 years.

Edited by Stella Gent