Cheerfy
The scarily good wifi tool...
If you’ve ever been to a Michelin star restaurant in London, or some high-end eateries in Madrid or New York – there’s a chance that you’ve already come across Cheerfy without knowing it.
Make no mistake, they know who you are! Adrian Maseda introduced their simple wifi-based recognition and relationship tool. As a customer, if you subscribe to the wifi where you are eating – the staff are able to build a profile of you and provide a personalised service.
It’s techy stuff and it is taking off around the world, so find out more on their website and listen to Adrian on the show.